CANNABIS OPAQUE COMPLIANT
Miller metallizing and Coatings offers Cannabis Opaque Compliant Metallized and Non-Metallized Coatings to the cannabis packaging market.
Miller Metallizing and Coating offers finishes that turn non-opaque packing into Opaque Compliant Packaging in a beautiful way that meets the regulations of the states that are now mandating Opaque Compliancy.
- Metallized in any color
- Gloss in any color
- Matte in any Color
- Specialty effects that are available include - Metallic, Color Shift, Holographic, Pearlescent
- Flower Jars, Concentrate, Wax, Oil, Dab Jars and Tincture Bottles
- Miller can Metallize or Spray Coat on Glass, Plastic or Metals – other substrates upon request
- The Miller - What You See = What You Feel™ Color system designed to identify the feelings and medicinal effects of the different strains by predominant Terpenes
- Superior color matching capability to the customers standard
- Miller Cannabis Opaque Compliant™ carton labeling to ensure that your products are easily identifiable from other inventory
According to Larry Mishkin – Miller Metallizing and Coating Sales and Marketing Manager
“On the retail/dispensary level a key metric is $ of revenue per sq. ft. which is also linked to revenue per hour.
Cannabis consumers on average spend 15 – 45 minutes in the buying process at a medical dispensary.
- The 1st visit is a 45 minute consultation with a counselor to learn the information that is mostly contained in the Miller Metallizing and Coating “ What You See = What You Feel” chart.
- The 2nd visit is shorter at roughly 15 minutes where the time is spent with a bud tender – once again going over feelings and effects of the different strains.
- In many cases, a 1,000 sq. ft. waiting room houses the waiting patients/consumers.
With only a 500 sq. ft selling room for purchasing and this means that the equation is flipped upside down from a $/per hour standpoint.
- A shorter purchasing decision time frame is what is needed
- But how do we get there?
- At Miller we devised a packaging by color system to help educate the consumer in the waiting area prior to their meeting the counselor or bud-tender.
- This color coded system is based on Terpenes (which are what give cannabis its distinctive fragrance) such as Pinene, Myrcene, Limonene, Caryophyllene and Linalool who’s corresponding fragrances are pine, musk, citrus, peppery spice, and lavender respectively.
- Leafly.com created a chart to associate Terpene fragrances to the ‘feelings’ and medicinal effects that are characteristic of each smell.
- It's called the ‘What You Smell = What You feel’ chart.
- Miller adapted this concept to the packaging color rather than smell, and then adapted the Leafly.com chart to read ‘What You SEE = What You Feel’ so that colored packaging can accomplish the same thing as smelling the product.
Now that Colorado and several other states have instituted opaque packaging regulations, an intelligent, logical, color based packaging system becomes even more important.
- Imagine, a life size chart in the waiting area of the ‘What You See = What You Feel’ chart below.
- This chart educates the consumer in the waiting area prior to meeting the consultant / bud-tender reducing the long periods of Q&A thereby reducing the time that is spent in the counseling & bud-tender areas.
- Less time spent talking equals more people processed faster, and this increases the revenue per hour and $/Sq. Ft. metrics.
Of course there are literally 100’s of Terpenes that could be extrapolated to colors. The 5 smells/colors that Leafly.com used in the chart represent the 5 colors /smells of the most common Terpenes in cannabis.
By putting one strain in gold packaging a brand could perhaps elevate their product above the others etc. – the ‘gold’ standard so to speak.